What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device by your browser when you visit Betx. They help the website recognise your browser, remember certain actions, and keep some settings available during your visit or when you return later.
Similar technologies may include pixels, tags, SDKs in mobile apps, and local storage. These tools can support many of the same functions as cookies. On Betx, they help us remember your device and browser, understand how visitors use the website, and keep sessions secure. In an iGaming context, this may include supporting login, keeping language preferences, and saving basic game-related settings.
On this page, I describe how these technologies may be used on et-betx.com and related digital products, including any connected mobile experience where similar controls are available.
Cookies can help us to:
- keep you signed in
- show relevant content
- measure website performance
- protect your account
How Betx Uses Cookies on Our Website
Betx uses different categories of cookies for strictly necessary operations, functionality, performance analysis, and marketing. This approach helps us run core website features, understand service quality, and improve the user experience over time.
Some cookies are set directly by Betx as first-party cookies. Others may be set by carefully selected partners that help with analytics, security, or marketing services as third-party cookies. Some work only during one browsing visit and expire when you close your browser; these are session cookies. Others stay on your device for longer so your settings can be remembered when you return; these are persistent cookies.
How Betx uses cookies is reviewed regularly. We aim to use only the cookies and similar tools needed to provide, maintain, and improve the service.
Categories of Cookies We Use
For transparency, Betx groups cookies into clear categories so you can better understand what each type does and how it affects your experience.
Essential (Strictly Necessary) Cookies
These cookies enable core site functions such as account login, page navigation, basic security checks, and payment-related flows. Without them, key parts of the site and games may not work correctly. They cannot be switched off through the internal Betx settings panel, although you may still block them in your browser.
Functional Cookies
Functional cookies remember choices such as language, region, preferred game categories, and basic interface settings. If you disable them, your access to the site remains available, but your experience may feel less personalised and some convenience features may reset.
Performance and Analytics Cookies
These cookies help measure traffic, identify the most visited pages or games, understand navigation patterns, and spot technical issues. The information is generally used in aggregated form and is not intended to directly identify individual players.
Marketing and Personalization Cookies
These cookies help show more relevant offers and promotions on Betx and, in some cases, on partner platforms. They may also limit how often the same advert appears and help measure campaign effectiveness. Without them, advertising may still appear, but it may be less relevant.
Cookie Table: Examples of Cookies Used on Betx
Below are examples of cookies and similar technologies that may be used on Betx. They show the type, purpose, and approximate lifespan. This list is illustrative and may be updated from time to time as systems, services, or partners change.
| Cookie / Technology name | Provider | Category | Purpose | Approximate lifespan |
|---|---|---|---|---|
| Session ID cookie | Betx | Essential | Maintains your active browsing session | Session |
| Login security cookie | Betx | Essential | Helps verify secure sign-in activity | Session to a few days |
| Language preference cookie | Betx | Functional | Remembers selected language and region | Up to 12 months |
| Interface settings cookie | Betx | Functional | Saves basic display and navigation choices | Up to several months |
| Performance analytics tag | Third-party | Performance | Measures visits, page flow, and technical performance | Session to several months |
| Error monitoring storage | Betx | Performance | Detects faults and improves stability | A few days to several months |
| Promotion relevance cookie | Third-party | Marketing | Helps show more relevant offers | Up to 12 months |
| Campaign measurement pixel | Third-party | Marketing | Measures the effect of promotions | Session to several months |
Third-Party Cookies and Social Media
Some cookies may be placed by trusted third-party partners that support analytics, security, and marketing functions. Betx controls how these services are used in relation to our platform and does not permit partners to use data outside agreed service scenarios connected with Betx.
If you interact with Betx through our social media pages, those platforms may use their own cookies and tracking tools under their own policies and practices. This may apply when you visit or interact with our pages on Facebook, Instagram, X, and TikTok.
| Partner type | Typical purpose | Category of cookies | Example interaction |
|---|---|---|---|
| Analytics | Measure traffic and page usage | Performance | Visiting pages and features |
| Security | Prevent fraud and unusual access | Essential | Logging in |
| Marketing | Deliver and measure promotions | Marketing | Clicking a promotion |
| Social media | Support platform-based engagement | Marketing / Performance | Visiting our social page |
Managing Your Cookie Preferences
You can manage cookie settings on Betx in two main ways. First, if a cookie banner or preference panel is available, you can choose which non-essential categories you want to allow or disable. This usually applies to functional, performance, and marketing cookies.
Second, you can control cookies through your browser settings. Depending on your device and browser, you may be able to enable, disable, delete stored cookies, or block third-party cookies. If you block essential cookies in your browser, some services may stop working correctly, including login, deposits, gameplay access, or secure account areas. Disabling functional, performance, or marketing cookies does not usually block basic access, but it may reduce personalisation and limit how well the service performs for you.
| Cookie category | Can be disabled in Betx panel? | Main impact on your experience | Typical use cases affected |
|---|---|---|---|
| Essential | No | Core functions may fail if blocked in browser | Staying logged in, secure access, payments |
| Functional | Yes | Fewer saved preferences | Language, region, interface settings |
| Performance | Yes | Less service insight and optimisation | Usage analysis, error tracking |
| Marketing | Yes | Less relevant promotions | Personalised offers, campaign relevance |
Basic steps to review cookies in your browser:
- Open your browser settings.
- Find the privacy or cookies section.
- Review stored cookies and permission options.
- Adjust preferences, including third-party cookie controls.
- Save changes and restart the browser if needed.
Data, Privacy and Security When We Use Cookies
Cookies on Betx may collect technical data such as device type, browser details, and in some cases IP-related information. They may also collect usage data, including pages visited, games opened, clicks, and session duration. Some limited account-related data may be processed to keep you signed in and help protect your account.
Betx does not use cookies to store sensitive information such as your password or full payment card details in plain text. Cookies also help us detect unusual behaviour, reduce fraud risk, and maintain service security. You can learn more about how Betx operates as a brand in our About Betx page. For information on how we protect your funds and play, see our Responsible gaming guidelines. If you have questions about privacy, please reach out via Customer support.
| Data type | Collected via | Main purpose | Example in the Betx context |
|---|---|---|---|
| Technical | Cookies | Security, performance | Recognising browser and device type |
| Usage | Cookies, pixels | Performance, optimisation | Seeing which pages or games are opened most |
| Account-related | Cookies, mixed | Security, access continuity | Keeping a user signed in |
| Marketing preferences | Cookies, pixels, in-app SDK | Personalisation | Remembering promotion-related choices |
| Risk signals | Mixed | Security, compliance | Detecting unusual login location |
Short Call-to-Action: Stay in Control of Your Cookies
Betx wants users to feel informed and in control of privacy and tracking on Betx. You can change your selection at any time through cookie settings and your browser controls. If you need help with cookies or privacy questions, our support team is available.
